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Privacy Policy

Thank you for taking the time to learn more about how Voice of Your Customers Ltd manages your personal information.

We are committed to protecting and respecting your privacy. Please read the following carefully to understand our views and practices regarding your personal data, and how we’ll treat it.

This Privacy Policy explains Voice of Your Customers' privacy practices in relation to its Internet web site (www.voiceofyourcustomers.com) and or third party websites used in conjunction for and with the purpose of undertaking market research surveys. In some cases this site, or the website used for hosting our surveys (www.snapsurveys.com), may link or refer you to other web sites or organisations, which have their own privacy policy and practices. 

In this Privacy Policy, when we refer to 'personal information', we mean information that can identify you or from which your identity can be reasonably ascertained - for example, your name and contact details. By completing surveys issued by Voice of Your Customers Ltd, and hosted by SNAP Surveys Ltd, you agree to the terms of this Privacy Policy.

Voice of Your Customers Ltd is a small independent marketing research and insights consultancy business. According to the requirements of the Information Commissioners Office (ICO), Voice of Your Customers Ltd are currently exempted from the need to register with the Information Commissioner’s Office.

Personal Information – What information do we collect?

Visitors to this website

You can use this site without telling us who you are. The only personal information we collect about you is that which you choose to tell us. For example, we may need to collect your personal information so that we can provide you with services or to answer or forward your requests or inquiries. Like many web site operators, we also use software to analyse and record visitor numbers and other details such as: 

  • the number of page views (or page impressions) that occur on Site
  • the number of visitors to our Site
  • how long those visitors (on average) spend on our Site when they do visit and;
  • common entry and exit points into our Site.

This aggregated, non-personal information is used by us to assist in analysing the usage of our web site.
Please note that we do not sell, trade or rent your personal information to third parties.

Survey respondents

Surveys issued by and hosted by SNAP Surveys collect a range of information from a variety of sources.

During the process of undertaking a market research survey, we collect and store the survey responses that are submitted. SNAP Surveys are only involved in this process acting as a third party survey hosting agency. SNAP Surveys are the authors of SNAP Market Research Software, which is sold to organisations around the world for their own use. Voice of Your Customers Ltd is a fully licensed operator of this software and any questions regarding this should be directed to the Director of Voice of Your Customers Ltd.

A survey may ask you to provide personal information or data. This information is completely voluntary and you do not have to provide responses to such questions. There may be instances on the other hand where surveys issued by Voice of Your Customers Ltd make use of your personal data directly from a Customer Relationship Management (CRM) system of a commissioning client. If this is the case, we will notify you of this within the survey introduction letter or the submission page of the survey.

If you have any questions about a survey you are taking, please contact the Director of Voice of Your Customers Ltd.

Device data - We may at times collect data from the device and/or application you use to access our surveys, such as your IP address and browser type. We may also infer your geographic location based on your IP address.

Referral data - We may record information about the source that referred you to a survey (for example, a link on a website or in an email).

Your email address - When we use SNAP Surveys for a survey, we may send an email invitation to you with a survey link within an email. Your email address is stored and uploaded to the third party service of SNAP Surveys at the time when imported to the survey from the clients CRM system. The emails we send on behalf of a client may appear to come from SNAP Surveys or from a tailored client name for the the purpose of being recognised by the recipient.

Providing survey responses is voluntary. Remember, you can always choose not to provide an answer to any given survey question (especially those requesting your personal information or data). However, sometimes this will prevent you from completing a survey if the survey client creator has requested such questions as mandatory.

How Information is used

Personal information that visitors submit to our surveys is used only for the purpose for which it is submitted unless otherwise specified.

Our clients, who have commissioned surveys, are really the primary curator of survey data. Anything you expressly disclose in your survey responses will be provided to them.

All survey data collected is non attributable to your personal data. While we may have your email address, telephone number or address, we do not associate this data with your survey response data. All personal data provided by you, or attributed directly to the survey by the clients CRM system is analysed on a cumulative basis and not issued to our clients, or used by Voice of Your Customers Ltd on an individual basis.

Please contact the survey creator directly to understand how they might use or share your survey responses.

Cookies and Invisible Pixels

A cookie is a very small text file that is sent to a user's browser from a web server and stored on the user's computer hard drive. It assigns the computer a unique identifier. It is essentially the user's identification card when he/she returns to Voice Of Your Customers site. Cookies save you time because they help us to provide a customized experience without having to remind us of your preferences each time you return to our web pages. Voice Of Your Customers Ltd cookies cannot damage files, nor can they read information from the hard drive of any computer.

Cookies can help us provide our visitors with a personalised online experience. The table below explains the types of cookies we use and why.

Site Performance Cookies

These cookies are used to collect information about how visitors use our site. We use the information to compile reports and to help us improve the site and to support our marketing activities. The cookies collect information in an anonymous form, including the number of visitors to the site, where visitors have come to the site from and the pages they visited.

Most web browsers give you control of the use of cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set, and how to manage and delete them, visit www.allaboutcookies.org.

However, visitors should understand that rejecting cookies might affect their ability to perform certain transactions on our site and our ability to recognise their browser from one visit to the next.


Information Sharing and Disclosure

Voice of Your Customers will not sell or rent your personally identifiable information to anyone.                                                                                    
Voice of Your Customers will not share identifiable informtion about you to other companies or people unless:
  • We have your consent to share this information
  • We need to share your information to provide the product or service you have requested
  • We need to share the information with companies who work on behalf of Voice of Your Customers Ltd to provide a product or service to you. Please know that whenever we share your personal information with these trusted business partners, these work under confidentiality agreements. (Unless we tell you differently, these companies do not have any right to use the personally identifiable information we provide to them beyond what is necessary to assist us.);
  • We reasonably believe it is necessary to share information in order to investigate, prevent, or take action regarding illegal activities, situations involving potential threats to the physical safety of any person, or as otherwise required or permitted by law;
  • We respond to warrants, subpoenas, court orders or legal process or to establish or exercise our legal rights or defend against legal claims.


Apart from where you have consented or disclosure is necessary to achieve the purpose for which it was submitted, personal information may be disclosed in special situations where we have reason to believe that doing so is necessary to identify, contact or bring legal action against anyone damaging, injuring, or interfering (intentionally or unintentionally) with Voice of Your Customers' rights or property, users of this site, or anyone else who could be harmed by such activities.

Also, we may disclose personal information when we believe in good faith that the law requires disclosure.


We strive to ensure the security, integrity and privacy of personal information submitted through our surveys, and we review and update our security measures in light of current technologies. Unfortunately, no data transmission over the Internet can be guaranteed to be totally secure. We will nonetheless endeavour to take all reasonable steps to protect the personal information you may transmit to us by whatever means.

All survey data is stored on servers located in the EU. This is in compliance with the Data Protection Act (1998). This data is also stored in line with the US Safe Harbour agreement. Please contact us if you would like further information. 

Access to your personal information

We will endeavour to take all reasonable steps to keep any information that we hold about you accurate and up to date. If, at any time, you discover that information held about you is incorrect or if you otherwise wish to review or correct that information, please contact us.

Links to other Web Sites

We may provide links to other websites from our surveys as part of the market research project requirement. This site to other web sites ("linked sites"). Unless we tell you otherwise, these linked sites are not under our control, and we do not accept responsibility or liability for the privacy practices of those sites or their operators. Before disclosing your personal information to any other web site, you should examine the terms and conditions of those sites and their privacy practices.

Privacy with regards to Email Invitations

Personal information

Voice of Your Customers 's clients are responsible for either supplying us with the contact data and the content relating to the email invitation they wish to send, or for Voice of Your Customers to upload. We abide by any restrictions that the client may put on the data.

In some cases clients require us to target particular offers or messages to particular groups of their customers or prospects. To do this, the client may provide us with information such as postcodes, demographic or psychographic information. We use this to customise the content of the email that is sent out to particular groups. We never make use of this data for our own purposes and this information is never shared with or sold to third parties.

Any time you wish to be removed from these lists you can opt-out by following the instructions in survey emails.

Our security systems

We are committed to handling your personal information and data with integrity and care. However, regardless of the security protections and precautions we undertake, there is always a risk that your personal data may be viewed and used by unauthorized third parties as a result of collecting and transmitting your data through the internet.


We require that each email we send out on behalf of our clients include an easy way for the recipient to remove themselves from the mailing list (opt-out). If a subscriber cannot remove themselves, for whatever reason, we will assist them.

Correcting or updating your information

If you would like to correct or update your user name, email address or any other details received via a market research survey, you should contact the Director of Voice of Your Customers Ltd.

Changes to this Privacy Statement

Voice of Your Customers' services are constantly evolving. This may affect the types of information we collect and how we use it. If this occurs, we will update our Privacy Policy. We therefore encourage you to periodically review this Privacy Policy so that you remain informed of any changes to it.

Please tell us what you think

Questions, comments and requests regarding this privacy policy are welcomed and should be addressed to the Director of Voice of Your Customers by emailing simon@voiceofyourcustomers.com

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