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How We Work

We dont just design and undertake research. We understand that no two research projects are ever the same. We are fully flexible in designing a project and ensuring it is tailor-made to specific customer requirements, this is paramount.

We can provide you with research project management options to work with you on your consultation and research business needs. We work with some experienced researchers providing services to support focus group facilitation to data capture specialists and some comprehensive data analytics.

We pride our work on Understanding the Customer, through Voice of the Customer engagement. We take pride in the quality and execution of our work to provide practical solutions and robust strategic recommendations. We will support you to drive business decisions through timely and compelling insights and action plan implementation.

Whether you require on-going support or a one off project you will receive a professional and enthusiastic service.

Setting the scene – Marketing Research

What is it?

  • It links the consumer, customer, and public to the marketer through information
  • It collects information used to identify and define marketing opportunities and problems
  • It generates, refines, and evaluate marketing actions
  • It monitors marketing performance and improves understanding of marketing as a process

How?

  • It specifies the information required to address these issues
  • It designs the methods for collecting information
  • It manages and implements the data collection process
  • It analyses, and communicates the findings and their implications

Market research and marketing research are often confused.

Market' research is simply research into a specific market. It is a very narrow concept and typically only your existing customer population.

'Marketing' research is much broader. It not only includes 'market' research, but also areas such as research into new future customers – ‘The Prospects’, new products, or new markets for example

Marketing Research within the Marketing Mix

This simple and clear illustration demonstrates an example of how marketing research fits within the marketing mix model of the four ‘P’s, Product, Price, Place and Promotion.

To understand the customer through marketing research it is good practice to identify all associated components of your offerings to ensure that Marketing Research activity is comprehensive in coverage and meeting objectives. This illustration uses an example of top level issues within each category, scoping out the requirements where more information and investigation is required across the marketing mix.

Marketing Research within the Business Planning Cycle

This sphere illustration demonstrates from my experiences a systematic process of marketing research within a business planning process, but may only be one component of the overall process/cycle. When considering business objectives, and strategy, you often need to identify the unknowns in your business, what are the gaps and what do we need to know to meet the end target. The sphere shows how all factors are closely integrated and provide key questions and solutions to guide you through the process to help answer the question - is marketing research required is it the right solution?

Marketing Research Components – What’s involved

This jigsaw puzzle is a fun and different way of looking at marketing research activity, how comprehensive the process is and what’s involved when undertaking anything from small to large scale projects. Each piece shows the main area where often subordinate activity and discussion is required in the planning process. From the research idea (at business planning), through to analysis, action planning and measuring success, a typical project can often take 6-8 weeks. However measuring success can have significantly longer time frames depending on business environment and stakeholders involved.

 

Research Network

We will only work with reputable fellow market researchers with whom we know, and have previously worked. All our colleagues are members of the Market Research Society (MRS), and will adhere to the Data Protection Act 1998. Partner research agencies will be members of the Market Research Society (MRS) and/or the Market Research Society Company Partner Scheme (MRS CPS). Simon recently became a member of the Marketing Research Intelligence Association (MRIA of Canada), successfully passed his exam for Ethical Issues and Privacy in Marketing Research. SNAP Survey software is fully compliant with international data security requirements covering the UK, US and EU. They are associated with a number of corporate professional and commercial 'best practice' bodies, most notably TRUSTe certified, US/EU Safe Harbor compliant and adhere to the Patriot Act.

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