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Advertising and Campaign Tracking

Category: 
Voice of your Customers
Year: 
2011
Client: 
Private for Profit University
Methodology: 
Online

Working with the Campaigns Director, I identified an opportunity to develop and implement the design and management for the first advertising campaign awareness tracker of specific campaigns to target Accountancy and Degree Students. Using in-house survey design capability and an online survey tool a dynamic and interactive survey was designed to test respondent media consumption, campaign likability, message take out, diagnostic testing and call to actions, in order to directly support and influence future media and advertising capability, spend and design. This research also led to the business decision to seek changes to campaign designers and media planning agencies.   



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