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Degree Pricing Survey

Category: 
Voice of your Customers
Year: 
2011
Client: 
Private for Profit University
Methodology: 
Online

Originally designed to be a standalone project, however similarities became apparent with the target audience that this would fit within the International Brand Awareness and Prospective Student Research, providing cost savings and efficiencies in project timings. In addition to adopting price sensitivity measure questions, I applied the Van Westendorp series of pricing questions which set about testing preference to purchase a product at different price intervals based on degree of quality, from low price/low quality, to higher price/higher quality and still trust to purchase. This set of questions directly supported the business decisions for 2012 degree pricing, at a time when central government and all public sector universities found significant cuts in funding.    



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