Jump to Navigation

Student Retention Survey

Voice of your Students and Members
Private for Profit University

To better understand your customers at the point of departure and the reasons for leaving is critical to support business retention performances. I led this initiative across the business working with key stakeholders in recruitment, admissions and customer services to understand the various customer groups and appropriate timings. I designed a fully integrated survey which enabled a mechanism to gain feedback from students that became dormant and or had decided for whatever reason to leave and discontinue studies. The survey design was based on a series of hierarchy of reasons, drilling down to finer micro level issues. Main reasons identified as key business issues were product pricing, change in personal/work circumstances and  inconvenient timetabling/schedules 

about seo