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Projects

Client: HEI University
Year: 2012
Category: Voice of your Students and Members
Principal Methodology: Online

I am leading the design and reporting of this prospective student research survey to inform and influence senior business stakeholders to better understand why prospective students apply to the university, yet decline to accept their offer.

Client: South East Tourist Attraction
Year: 2012
Category: Voice of your Customers
Principal Methodology: Face-to-Face

Collated a series of questionnaires from a client visitor survey 2011 to prepare a full Power Point presentation of results and insights. The report provides the client with insights based on the total response population, along with segmentated groups such as type of...

Client: Private for Profit University
Year: 2011
Category: Voice of your Customers
Principal Methodology: Online

I led the initiative to develop the first International Brand Awareness and Prospective Student Customer Survey for a new Private University. In order to meet future growth targets through marketing, campaigns and lead generation activity, this survey was paramount to the business. Working with senior stakeholders across the business, I designed the survey to cover a multitude of strategic...

Client: Private for Profit University
Year: 2011
Category: Voice of your Customers
Principal Methodology: Online

Working with the Campaigns Director, I identified an opportunity to develop and implement the design and management for the first advertising campaign awareness tracker of specific campaigns to target Accountancy and Degree Students. Using in-house survey design capability and an online survey tool a dynamic and interactive survey was designed to test respondent media consumption, campaign...

Client: Private for Profit University
Year: 2011
Category: Voice of your Students and Members
Principal Methodology: Online

Having consolidated and reviewed various past surveys from across the business, I led the entire project management requirement to develop and introduce new KPI’s whilst maintaining and preserving existing KPI’s for trend purposes. New KPI’s introduced were focussed on corporate strategic business performance to enhance monitoring student opinion and feedback. Net Promoter Score...

Client: Professional Qualification Provider
Year: 2011
Category: Voice of your Employees
Principal Methodology: Online

Building on the 2009 Employee Benefits Survey, this 2010 project was simply a repeat of the full survey, taking on board minor design and question modifications to test whether improvements and changes made during the 12 months had seen an positive improvement and improved perceived perception, value for money and uptake in usage.  Maintaining a working relationship with a Senior HR Business...

Client: Private for Profit University
Year: 2011
Category: Voice of your Students and Members
Principal Methodology: Online

As a private institution the requirement for this project was specific for business development, and not a requirement of HESA. Nonetheless, I led the development of this business survey design, and to introduce a series of new questions to give added value for student feedback to understand student experiences of studying with a private university, to successfully measure,...

Client: Private for Profit University
Year: 2011
Category: Voice of your Customers
Principal Methodology: Online

Originally designed to be a standalone project, however similarities became apparent with the target audience that this would fit within the International Brand Awareness and Prospective Student Research, providing cost savings and efficiencies in project timings. In addition to adopting price sensitivity measure questions, I applied the Van Westendorp series of pricing questions which set...

Client: Private for Profit University
Year: 2011
Category: Voice of your Students and Members
Principal Methodology: Online

To better understand your customers at the point of departure and the reasons for leaving is critical to support business retention performances. I led this initiative across the business working with key stakeholders in recruitment, admissions and customer services to understand the various customer groups and appropriate timings. I designed a fully integrated survey which enabled a mechanism...

Client: Private for Profit University
Year: 2010
Category: Voice of your Customers
Principal Methodology: Online

There was a business requirement to better understand a wider market segment opportunity to build and strengthen a new product offering for the market place. Working closely with a senior global vice president, I led the project from scoping and survey design through to selection, project brief and selection and recruitment. The agency held responsibility for all activity relating to fieldwork...

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