Jump to Navigation

Projects

Client: Professional Qualification Provider
Year: 2010
Category: Voice of your Employees
Principal Methodology: Online

Building on the 2008 employee survey, this 2010 project was fully redesigned and re-structured following an organisation re-structure to ensure indicators, measures, departmental structures were fully represented. Working closely with the Head of HR, Communication Manager and an external research agency, the project was fielded across all international office locations. The survey continued to...

Client: Professional Qualification Provider
Year: 2010
Category: Voice of your Students and Members
Principal Methodology: Online

Building on the previous student (2006) and member (2008) surveys, working with other Market Research Executives I led the process to review the structure and approach to these surveys owing to the large size, coverage and relevance of question appeal in one survey design. Following a team review process, it was decided to break the surveys from a single large survey into more...

Client: Professional Qualification Provider
Year: 2010
Category: Voice of your Students and Members
Principal Methodology: Online

This project was owned by the Research Department, along with close connections with the commercial sponsorship team. I originally led the development and re-scope of this research in 2009, when such surveys were of a ad-hoc status, transforming them into an annual multi-country survey design and fieldwork covering international markets of students and members and based on robust statistical...

Client: Professional Qualification Provider
Year: 2010
Category: Voice of your Customers
Principal Methodology: Online

Building on the 2009 survey design and strategic insights project, this survey was to be repeated on an 18 month cycle to track, trend and monitor business performance in terms of student recruitment, and other core strategic activity and new product offerings. Covering similar strategic topical areas as in 2009, the major change to this project was the international market coverage and scale...

Client: Professional Qualification Provider
Year: 2009
Category: Voice of your Students and Members
Principal Methodology: Online

This project was owned by the Research Department, along with close connections with the commercial sponsorship team. I led the development and re-scope of this research from ad-hoc status to an annual multi-country survey design and fieldwork covering international markets of students and members based on statistical viability and robustness to achieve good responses rates for analysis,...

Client: Professional Qualification Provider
Year: 2009
Category: Voice of your Students and Members
Principal Methodology: Focus-groups

On this project I worked closely with the Head of Brand and Marketing Services, and Brand Manager to put in place a business case for undertaking international research into the brand identity, brand standards, and to develop a better understanding of what existing customer perceptions were. I prepared a comprehensive topic guide and support materials, when approval was given to undertake...

Client: Professional Qualification Provider
Year: 2009
Category: Voice of your Students and Members
Principal Methodology: Online

With challenging economic conditions for every business large or small, domestic or international, I identified an opportunity to design and launch a survey to students and members working in mid-size businesses designed to identify and monitor their degree of confidence with various in business trends. Factors being monitored were economic confidence, government policy decisions and recovery...

Client: Professional Qualification Provider
Year: 2009
Category: Voice of your Customers
Principal Methodology: Online

With the new advertising campaign fully launched in five international markets, I then led the design and implementation of the second phase research to test pre and post awareness, respondent media consumption, campaign likability message take out, call to actions in order to support further media and advertising capability. Immediate results from this research led to understanding that a...

Client: Professional Qualification Provider
Year: 2009
Category: Voice of your Customers
Principal Methodology: Online

Working with a colleague Market Research Executive, I looked at re-scoping the opportunity for taking a UK Brand Awareness and Prospective Student Survey from a single domestic market to cover eight International markets in order to support strategic business development and future growth strategy. The first of its kind for the business, and working with senior stakeholders, I designed the...

Client: Professional Qualification Provider
Year: 2009
Category: Voice of your Employees
Principal Methodology: Online

Working with a Senior HR Business Partner, a business requirement was identified to design and undertake employee engagement regarding benefits package offerings for UK employees in advance of the requirement to prepare re-tender documentation for new contract agreements. I worked on designing a fully functional online survey which aimed at testing general awareness of benefits available...

Pages



about seo