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Projects

Client: Local Authority
Year: 2006
Category: Voice of your Customers
Principal Methodology: Customer-Profiling

The Head of Leisure Services and the Leisure Development and Project Manager of a South East district authority commissioned in-depth analyses of user/non-user groups of leisure facilities, and identified trends in support of South East England District Council CPA 2007 Inspections. A summary report was presented to include key findings concluding that Females, people with disabilities and the...

Client: Professional Qualification Provider
Year: 2006
Category: Voice of your Students and Members
Principal Methodology: Customer-Profiling

Utilising existing membership data, I introduced geo-demographic analysis to the reporting of market insights of a financial Institutes membership database, visually plotting data geographically to establish and identify marketing relationships between key business markets and segments, covering 128,000 members, five markets in 127 countries. Presentations were made to Senior Management Team...

Client: Local Authority
Year: 2005
Category: Voice of your Employees
Principal Methodology: Self-completion

I met with leading Strategy and Development Officers to scope the design for the first survey of its kind to evaluate and monitor staff travel habits and modes to and from work, along with travel required whilst on business. This 2005 survey was designed as a follow-on from the original survey designed and completed in 2003 to monitor and track changes of employees employed by a Kentish town...

Client: Local Authority
Year: 2005
Category: Voice of your Customers
Principal Methodology: Self-completion

In support of a Heritage Lottery Fund (HLF) grant bid, strategic visitor surveys with users and non-user groups was required to gauge opinion and feedback of purpose of visit, origin, likes and dislikes and barriers to non-usage. Meeting with the Strategy and Projects Officer, I scoped survey designs to meet the requirements as set by the HLF. This research was vital to support to joint...

Client: Local Authority
Year: 2005
Category: Voice of your Residents
Principal Methodology: Face-to-Face

Requiring a budget in-excess of £35,000 per annum, on-going commitment and support was granted by Councillors to commission annual Residents Household Survey from 1999 through to 2005, to enable a representative sample of residents to engage with their local authority, and to give their opinion and feedback on many issues affecting council business and the community. As a Corporate initiative...

Client: Local Authority
Year: 2005
Category: Voice of your Customers
Principal Methodology: Self-completion

A requirement of the Leisure Services Department Service Plan, the Museum and Art Gallery Visitor Survey had historically been running since 1994. As part of my remit, I had the responsibility to analyse and report on 10 years’ worth of visitor surveys, and liaise with the Museum Management staff, and Tourism Development Officers to initiate the immediate redesign of the survey following...

Client: Local
Year: 2005
Category: Voice of your Customers
Principal Methodology: Postal

As part of a Central Government initiative, I managed two surveys for a local authority to conduct Best Value 'Having Your Say' on Planning Services (BVPI 111), 2003, and this 2005 survey. Liaising with the Head of Planning Services, I maintained overall project management to design and target the survey to Planning Applicant Customers (B2B and B2C) of the Planning Department. Survey fieldwork...

Client: Local Authority
Year: 2004
Category: Voice of your Customers
Principal Methodology: Postal

In order to evaluate whether investment in the Garden Lovers Guide marketing campaign was successful and by what degree, I met with the Senior Marketing and Tourism Officers to design and scope a research survey that would establish important market profile information to support the development of a tourism strategy and future campaigns. Through postal self-completion questionnaires targeted...

Client: Local Authority Theatre
Year: 2004
Category: Voice of your Customers
Principal Methodology: Self-completion

Following the completion of a three year refurbishment programme, meetings were established with the theatre Marketing Manager and Business Development Manager to scope the first visitor/user satisfaction survey post refurbishment. Over 4,940 users were targeted via postal self-completion questionnaires with over 1,200 responses achieved. Satisfaction levels were extremely high at 95%,...

Client: Local Authority
Year: 2004
Category: Voice of your Residents
Principal Methodology: Focus-groups

The Finance Director of a district authority had a business requirement to undertake a series of consultations in relation to proposed council tax and budget setting, ahead of year end. The nature of this research was complex, with vast volumes of information for resident population to digest and understand. To address these issues, I recommended multi-mode methodologies were required to...

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